How Lenticular Approaches Salesforce Problems

🔴🟠🟡Most Salesforce problems don’t start as technical problems. They start as workarounds.

Spreadsheets that were supposed to be temporary. Manual steps no one remembers owning. Admins compensating for systems that no longer reflect how the business actually operates.

Our approach is simple and deliberately unflashy.

We spend time understanding what the system was originally designed to do, where it no longer fits, and what constraints actually matter. Then we make small, durable changes that reduce friction instead of adding complexity.

No big rewrites. No feature theater. No pretending every problem needs a new tool.

Just systems that work the way people actually work.

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